The Strong Museum of Play has good news for summer travelers looking for a fun, new, kid-friendly vacation destination. The Strong National Museum of Play, located in Rochester, New York, is set to debut its $65 million expansion to guests Friday, June 30, 2023.

This new expansion adds more than 90,000 square feet of fun, immersive exhibits for children and adults, seemingly cementing The Strong Museum's place on our list of the 100 things to do in New York state with kids before they grow up.

Exhibits being unveiled bounce between classic and modern including a life-size, board game-inspired park and video games that allow guests' avatars to immerse themselves in electronic gameplay

No matter your age, The Strong National Museum of Play's expansion offers an excuse to pack your car and hit the road to one of our favorite upstate destinations for families.