South Lake Avenue kicks off its holiday celebration along the South Lake Avenue District with holiday fun, including live music, holiday activities, raffles, free photos with Santa and holiday characters (Santa is arriving on a Pasadena FD Fire Engines courtesy of the Pasadena Fire Dept.), snow globe making stations, cookie decorating, ornament decorating, and more!

Performers at Santa's Village include Quitapenas (1pm), Las Cafeteras (4pm), DJ William Reed (all afternoon), as well as a special Selena tribute performance by Dreaming of You (2:30pm).

The Santa, the firetrucks, and firefighters will be arriving at Santa’s Village on South Lake at 12:15pm. The Fire Dept will stick around to collect toys for its “Spark of Love” campaign.

Shop & Dine: Between the hours of 12pm and 5pm, guests who make a purchase from any business or restaurant located within the South Lake Avenue District are entered for a chance to win prizes and giveaways.